Fulton Greenway is the main antagonist of the 2003 Christmas comedy film Elf and its spin-off Elf: Buddy's Musical Christmas. He was portrayed by Michael Lerner in the film and he was voiced by Gilbert Gottfried in the special.
He is a grouchy, hot tempered, uncaring and condescending man who is feared among his employees. He first appears in Walter's Office with a failed children's book that Walter had published and his niece read. After complaining about how awful the book and two missing pages and a poor financial report, he firmly demands that Walter finds a new book to publish by December 24th. Though it is Christmas Eve, Greenway shows no feelings towards the wondrous night. This could imply that he cares little to nothing for the holiday and his family.
During the meeting to discuss new book ideas, Michael bursts in on Walter's meeting with Greenway to frantically tell him that Buddy is gone. After Michael tells his dad that Buddy cares about everybody and his dad only cares about himself, Walter asks Greenway to reschedule. Greenway coldly refuses and threatens to fire him if he leaves, however, Walter stands up to him, and tell him "up yours". As a result, Greenway furiously screams "Hobbs! You walked out of here, and you're finished at Greenway! YOU'RE FINISHED!"
Afterwards, his fate is unknown. If he did face defeat, a possibility would be that his company went out of business.
- In the live-action film, he never interacted with Buddy. In the animated special, he did interact with Buddy. Fulton is only seen during the scenes when Buddy visits work. Despite being the main antagonist, he has little screen time.
- In the live-action film he is referred to on screen as Mr. Greenway, but is credited as Fulton, so his full name is Mr. Fulton Greenway.
- In the animated special he and Miles Finch are formed into the same character.
- In the Broadway musical Buddy introduces himself to Mr. Greenway. And after the song “The Story of Buddy The Elf “ he claims that he hasn’t spent Christmas with his family in many years.